Articles

Here are some of the articles that we have written over the past months... happy reading...


Appleton's Articles

Twitter spam followers and Google search implications

  It may feel quite empowering to open Twitter in the morning to find that you are being followed by 20 new people.  More often than not, they are nice looking girls with profile pictures (not eggs) and I wonder why they are following me...

Latest trend for 'buying' followers - Is this really a good idea?

  There has been a lot on the press recently about people and businesses buying followers on Twitter.  Who wouldn't be tempted to have a ready audience for your service or product for less than the price of an evening out? If only it wa...

#Hashtags - Do's and Don'ts

  The hashtag was originally a means through which we could, within electronic communication platforms, identify groups and topics of interest and join in discussions with others interested in the same topic. It started on IRC networks b...

The Value of Video for Search Engine marketing

  Internet marketing makes it possible for smaller organizations and businesses to succeed in a big market at the fraction of the cost of conventional advertising. In contrast to standard advertising and marketing programs, internet marketing...

When you don't know what to tweet about - Eight suggestions for you

  I am often asked by my clients as to what they should be tweeting about, so here are some ideas to keep that Twitter 'Writer's Block' at bay.   Eight ideas for what you can tweet about when you don’t know what to tweet about You...

Top 10 Tips for businesses new to Twitter

  There is not one single rule for businesses on Twitter as all businesses are different in terms of the products they are selling and the market they are selling to.  Some local networks are highly developed on Twitter and these are fin...

Reasons you are not being followed on Twitter

  There are many common mistakes that businesses make on Twitter and these often translate into low follower numbers or in the reluctance of people to follow you in the first place.   The process is this; people have discovered you on T...

Your Twitter Followers – What are they worth and what they cost you

  An email from Twitter sales to prospective advertisers in December revealed what companies have been paying for followers on the platform. The memo included cost-per-follower (CPF) rates for Promoted Accounts and cost-per-engagement (CPE) f...

How to use your twitter followers to your commercial advantage

  Ok so you've built your follower base on twitter and you now need to do something with them but the biggest question is still, how do you monetise these contacts and drive revenue from them?     A lot of businesses are on twitter ...

Why hotels don't use Social Media

  I have spent much of the last 6 months talking to hotels and restaurants about Social Media. Like many other small businesses, there is much talk about having plans to use platforms such as Facebook and Twitter but it appears there is a big...

Ten Things Not To Do on Twitter

Having now worked with a number of hotels with regards to their social media strategies, I've identified the following as particular rules of engagement on Twitter and these are 10 common mistakes that should be avoided at all costs   Do Not ...

Does Groupon work for hotels?

Every time I have met with hoteliers over the past few months, there has always been a reference to Groupon and a question as to whether or not it represents a good deal for the hotel.  There has been a significant backlash against Groupon in...

Let's Talk Twitter - The Intermediary - LateRooms.com

  We have already spoken to hotels about how they use twitter and I thought it would be interesting to see how an agent uses the platform to manage one aspect of their business, that being their relationship with their suppliers (the hotels) ...

Let's Talk Twitter - One hotel's story

  There is one hotel in Oxfordshire that punches way above it’s weight in terms of Twitter.  It is the Fallowfields Hotel in Kingston Bagpuize, a small family run 10 bedroom country house hotel with 12,000 followers on Twitter.&#x...

Social Media isn't just about Facebook

Social Media isn’t all about Facebook. Twitter has over 190 million users, generating 65 million tweets a day and handling over 800,000 search queries per day. Twitter usage has doubled in Europe over the last year and it was the fastest gr...

The death of the star-rating

Government are planning to phase out the national Quality Assessment Scheme, which awards star-ratings to hotels enabling the reputation of independent hotels and hotel brands to be solely in the hands of consumers.  The Department of Culture...

Groupon - The future of distribution?

xmlns=""> Groupon is a deal-of-the-day website that is localised to major geographic markets including the United Kingdom and then further localised to city or even county level. Groupon has only been in the UK for a short time and alrea...

OTA commission model to change?

Hotels, and independent hotels in particular have always struggled with the OTA (Online Travel Agency) commission model having to choose between a GDS distribution cost plus traditional agent commission or the abnormally high commission (15%-25%) ...

ACTE Executive London Forum

Yesterday I attended the ACTE Execurive Forum in London at the Grange Hotel, St Pauls.  I have attended a number of these events before and all too often they seem like they all blend into each other with the same topics endlessly d...