When you don't know what to tweet about - Eight suggestions for you
I am often asked by my clients as to what they should be tweeting about, so here are some ideas to keep that Twitter 'Writer's Block' at bay.
Eight ideas for what you can tweet about when you don’t know what to tweet about
You’re already on Twitter. You want to start connecting with people. You want to tweet, but you have a problem....you don’t know what to tweet about.
It’s probably true that most people don’t want to know what you had for breakfast or what you are going to do now that you’ve missed your train. You should try remember you’re tweeting to help your business grow.
Here are eight things that you can tweet about that will help you to build your reputation on Twitter and drive follower growth.
1. Tweet really useful information from thought leaders in your industry
Do you know who the thought leaders in your industry are? If not, who writes about your industry? Who’s on TV? Who publishes articles about your industry?. Who speaks about the subjects that matter to your customers at conferences? Go and follow them. Read what they have to say. Then start tweeting about them, quoting them and mentioning them.
Add your own comments too on what they have tweeted or an article that they’ve written. Framing their tweets with your own makes the tweets personal to you and you will be acknowledged if the tweet goes on to be retweeted.
2. Tweet your top tips
You’re an expert in your field. Start to let your followers know some of the gems of wisdom you offer to your customers. Become a resource or source of useful information to your followers. Use hashtags to help to group tips together. Then when you’ve done your top tips, you can write a blog post summarising them. That will give you something else to tweet.
3. Tweet about today’s news as it affects your customers.
Let’s assume you’re in the accountancy business. There are news stories just about every day that affect people’s retirement planning or changes to tax law. Make a point of tweeting about them. There is always much to say. Become a filter for the news and tweet about what is important to your clients
4. Tweet relevant quotations
People love quotations. Choose good ones and they will be retweeted. That means your original tweet will be in front of lots more people, too. These will go some way to presenting a personality for your business. Always credit the source of the quotes though. Have a go at writing your own quotes too.
5. Tweet useful but not widely known information
Here’s where you can score over lots of other people. Be alert. Watch for great blog posts, useful articles that other people aren’t promoting. Then tweet about them. I’m always on the lookout for good infographics to promote to my followers. Infographics pass on useful information quickly, visually and not used that widely. In my experience, followers value them.
6. Tweet replies and mentions
Reply to other people’s questions. Thank people for mentioning you. Engage in conversation about subjects that are relevant to your business and of interest to your followers. Watch what is being said about you and join in the conversation.
7. Tweet questions, questions
Ask questions. Ask for help with something. Ask a question about a popular topic. Ask about a trend in your industry and so on. Seeing who replies will also help you identify who is useful and active in your follower network.
8. Tweet local
If you are a local business that relies on local trade, then tweet about local events, news and activities and try not make your account all about you. Try steer clear of being to opinionated on contentious local issues or politics where possible for fear of alienating your customers.
Should you tweet about your business?
You might be wondering when you start tweeting about what you do and what you have to offer.
Well you can start introducing these messages after a short time but be clear, you’ll get and keep more followers, if you entertain, inform and educate them rather than selling to them all the time.
Mentioning your offers on Twitter can be effective, just don’t do it every day and concentrate on building a solid network of followers before you do too much of this. A Twitter exclusive offer can be a good start and is also a good idea to get a measure of how successful a Twitter campaign has been. It can also be an appreciated gesture to reward loyal followers.
Tweeting is about striking a balance. You should aim to offer good advice and a little information about our business.
Ultimately though, managing your Twitter account effectively takes time and effort and you will expect to see some value for your investment. Have patience though and try not to expect too much too soon. After all, good things come to those who wait