Grant Appleton

An ambitious and confident professional with strong interpersonal skills and the ability to build excellent ongoing relationships with clients and suppliers.  A proactive and committed team player and manager who has led by example, with a proven track record in commercial and financial awareness.  A self-motivated and dedicated multi-tasker who thrives in a challenging environment with many years experience working for major hotel booking and travel management intermediary.

Content Posted by Grant Appleton

Twitter spam followers and Google search implications

  It may feel quite empowering to open Twitter in the morning to find that you are being followed by 20 new people.  More often than not, they are nice looking girls with profile pictures (not eggs) and I wonder why they are following me...

Latest trend for 'buying' followers - Is this really a good idea?

  There has been a lot on the press recently about people and businesses buying followers on Twitter.  Who wouldn't be tempted to have a ready audience for your service or product for less than the price of an evening out? If only it wa...

#Hashtags - Do's and Don'ts

  The hashtag was originally a means through which we could, within electronic communication platforms, identify groups and topics of interest and join in discussions with others interested in the same topic. It started on IRC networks b...

The Value of Video for Search Engine marketing

  Internet marketing makes it possible for smaller organizations and businesses to succeed in a big market at the fraction of the cost of conventional advertising. In contrast to standard advertising and marketing programs, internet marketing...

When you don't know what to tweet about - Eight suggestions for you

  I am often asked by my clients as to what they should be tweeting about, so here are some ideas to keep that Twitter 'Writer's Block' at bay.   Eight ideas for what you can tweet about when you don’t know what to tweet about You...

Top 10 Tips for businesses new to Twitter

  There is not one single rule for businesses on Twitter as all businesses are different in terms of the products they are selling and the market they are selling to.  Some local networks are highly developed on Twitter and these are fin...

Reasons you are not being followed on Twitter

  There are many common mistakes that businesses make on Twitter and these often translate into low follower numbers or in the reluctance of people to follow you in the first place.   The process is this; people have discovered you on T...

Your Twitter Followers – What are they worth and what they cost you

  An email from Twitter sales to prospective advertisers in December revealed what companies have been paying for followers on the platform. The memo included cost-per-follower (CPF) rates for Promoted Accounts and cost-per-engagement (CPE) f...

How to use your twitter followers to your commercial advantage

  Ok so you've built your follower base on twitter and you now need to do something with them but the biggest question is still, how do you monetise these contacts and drive revenue from them?     A lot of businesses are on twitter ...

Why hotels don't use Social Media

  I have spent much of the last 6 months talking to hotels and restaurants about Social Media. Like many other small businesses, there is much talk about having plans to use platforms such as Facebook and Twitter but it appears there is a big...