Recent Appleton Articles

Twitter spam followers and Google search implications

  It may feel quite empowering to open Twitter in the morning to find that you are being followed by 20 new people.  More often than not, they are nice looking girls with profile pictures (not eggs) and I wonder why they are following me...

Latest trend for 'buying' followers - Is this really a good idea?

  There has been a lot on the press recently about people and businesses buying followers on Twitter.  Who wouldn't be tempted to have a ready audience for your service or product for less than the price of an evening out? If only it wa...

#Hashtags - Do's and Don'ts

  The hashtag was originally a means through which we could, within electronic communication platforms, identify groups and topics of interest and join in discussions with others interested in the same topic. It started on IRC networks b...

The Value of Video for Search Engine marketing

  Internet marketing makes it possible for smaller organizations and businesses to succeed in a big market at the fraction of the cost of conventional advertising. In contrast to standard advertising and marketing programs, internet marketing...

When you don't know what to tweet about - Eight suggestions for you

  I am often asked by my clients as to what they should be tweeting about, so here are some ideas to keep that Twitter 'Writer's Block' at bay.   Eight ideas for what you can tweet about when you don’t know what to tweet about You...

Hospitality News

Moonstone Hotels Selects ATRIO® PMS For Their Entire Five Property Collection

New Hartford, NY — (January 26, 2015) — PAR Springer-Miller Systems, Inc. (PSMS) — a wholly owned subsidiary of PAR Technology Corporation (NYSE:PAR) and the leading provider of next generation cloud based hospitality management systems, today announces that Moonstone Hotel Properties has chosen ATRIO PMS as their cloud property management system for their collection of five properties in California and Oregon.

HTL hotels and hetras say hello to Oslo

HTL hotels, the Stockholm-based new generation hotel company, is opening two properties in Oslo this year: the first opened in January and the second is scheduled to open during late spring. Just as at HTL in Stockholm, hetras is the PMS technology partner for the HTL hotels.

Hotel Marketing

How independents find the optimal distribution mix

As competition in a robust hotel market increases, effective distribution strategies for independent properties are more important than ever. But optimal distribution is often difficult to achieve because independent hoteliers often lack the resources of their chain counterparts.

Balance digital with human interaction

Digital is the way of the future, but hoteliers have to remember that personal interaction still has its place. A strong website with a chat box to talk to a live person might be the best option.