Recent Appleton Articles

Twitter spam followers and Google search implications

  It may feel quite empowering to open Twitter in the morning to find that you are being followed by 20 new people.  More often than not, they are nice looking girls with profile pictures (not eggs) and I wonder why they are following me...

Latest trend for 'buying' followers - Is this really a good idea?

  There has been a lot on the press recently about people and businesses buying followers on Twitter.  Who wouldn't be tempted to have a ready audience for your service or product for less than the price of an evening out? If only it wa...

#Hashtags - Do's and Don'ts

  The hashtag was originally a means through which we could, within electronic communication platforms, identify groups and topics of interest and join in discussions with others interested in the same topic. It started on IRC networks b...

The Value of Video for Search Engine marketing

  Internet marketing makes it possible for smaller organizations and businesses to succeed in a big market at the fraction of the cost of conventional advertising. In contrast to standard advertising and marketing programs, internet marketing...

When you don't know what to tweet about - Eight suggestions for you

  I am often asked by my clients as to what they should be tweeting about, so here are some ideas to keep that Twitter 'Writer's Block' at bay.   Eight ideas for what you can tweet about when you don’t know what to tweet about You...

Hospitality News

Whitebridge Hospitality APAC Hotels Monitor ISSUE 1

We are thoroughly delighted to launch this new industry publication, the inaugural issue of the Asia Pacific Hotels Monitor, which effectively means that we now cover the world outside North America between the three sister Hotels Monitor publications. In terms of performance levels, the region is generally buoyant, although markets in Thailand are continuing to suffer in light of recent unrest and poor press. By contrast, Maldives is going from strength-to-strength in terms of ADR as occupancy levels achieve their ceiling and hotels are able to yield manage more effectively.

Tourism in Europe at record levels - ITB World Travel Trends Report

Travel-hungry Europeans are defying local crises and political unrest, having undertaken record numbers of trips this year. Compared to last year, in 2014 the number of foreign trips rose by three per cent, reaching a new record. According to the ITB World Travel Trends Report, conducted by IPK International and commissioned by the world's leading travel trade show, destinations such as Greece, Spain and the UK profited from this boom. All signs point to growth in 2015 as well.

Hotel Marketing

Booking.com’s work for Marriott is a sneak peak into the future

The Priceline Group acquired Buuteeq and Hotel Ninjas earlier this year as the company seeks to become a tech provider for hotels, and its little-noticed work for the websites of Marriott International’s brands is a harbinger of what’s going to happen next.

The open booking prophecy will be fulfilled by 2020

How rapidly will open booking - the ability to manage travel while letting employees book where they prefer - spread, and which segments of the market will it penetrate first? PhoCusWright predicts that open booking will gain momentum particularly in the moderately managed and lightly managed segments.