Recent Appleton Articles

Twitter spam followers and Google search implications

  It may feel quite empowering to open Twitter in the morning to find that you are being followed by 20 new people.  More often than not, they are nice looking girls with profile pictures (not eggs) and I wonder why they are following me...

Latest trend for 'buying' followers - Is this really a good idea?

  There has been a lot on the press recently about people and businesses buying followers on Twitter.  Who wouldn't be tempted to have a ready audience for your service or product for less than the price of an evening out? If only it wa...

#Hashtags - Do's and Don'ts

  The hashtag was originally a means through which we could, within electronic communication platforms, identify groups and topics of interest and join in discussions with others interested in the same topic. It started on IRC networks b...

The Value of Video for Search Engine marketing

  Internet marketing makes it possible for smaller organizations and businesses to succeed in a big market at the fraction of the cost of conventional advertising. In contrast to standard advertising and marketing programs, internet marketing...

When you don't know what to tweet about - Eight suggestions for you

  I am often asked by my clients as to what they should be tweeting about, so here are some ideas to keep that Twitter 'Writer's Block' at bay.   Eight ideas for what you can tweet about when you don’t know what to tweet about You...

Hospitality News

The Sharing Economy and Hoteliers: Enabling Digital Differentiation Through New Technologies

One of the most significant trends throughout the travel industry is the rise of the "sharing economy." A sharing economy is a marketplace built on the sharing of resources, like a car or room, on-demand. All transactions are coordinated through the Internet, and mostly occur between private individuals, rather than a major brand or hotel chain. In recent years, this practice has evolved into a profitable business model thanks to pioneering startups like Airbnb, Uber and Zipcar.

AccorHotels group affirms its leadership in Africa through the signature of 50 hotel management contracts

On the occasion of the French President's visit to Angola, AccorHotels, the world's leading hotel operator, sealed an exclusive partnership with the major Angolan company AAA ACTIVOS LDA, to open 50 hotels (more than 6,200 rooms) in Angola from luxury to economy between 2015 and 2017.

Hotel Marketing

OTAs dominate mobile travel bookings, for now

Phocuswright's report, "The Mobile Effect: Disrupting the Competitive Landscape in the Digital Travel Market", suggests that OTAs have a solid lead on other travel companies in the mobile sphere - despite consumer’s strong trust of larger supplier brands.

Who is the modern-day business traveler?

Today’s on-the-go executive is savvy and always connected, whose time is a precious resource. He views his hotel as a home away from home and expects it to deliver all the amenities he is used to accessing when not on the road.