Recent Appleton Articles

Twitter spam followers and Google search implications

  It may feel quite empowering to open Twitter in the morning to find that you are being followed by 20 new people.  More often than not, they are nice looking girls with profile pictures (not eggs) and I wonder why they are following me...

Latest trend for 'buying' followers - Is this really a good idea?

  There has been a lot on the press recently about people and businesses buying followers on Twitter.  Who wouldn't be tempted to have a ready audience for your service or product for less than the price of an evening out? If only it wa...

#Hashtags - Do's and Don'ts

  The hashtag was originally a means through which we could, within electronic communication platforms, identify groups and topics of interest and join in discussions with others interested in the same topic. It started on IRC networks b...

The Value of Video for Search Engine marketing

  Internet marketing makes it possible for smaller organizations and businesses to succeed in a big market at the fraction of the cost of conventional advertising. In contrast to standard advertising and marketing programs, internet marketing...

When you don't know what to tweet about - Eight suggestions for you

  I am often asked by my clients as to what they should be tweeting about, so here are some ideas to keep that Twitter 'Writer's Block' at bay.   Eight ideas for what you can tweet about when you don’t know what to tweet about You...

Hotel Insight

How do Yelp filter out the bad reviews? [video]

You may remember I recently posted an interview with a friend who is working for Yelp, and we discussed their review product and how hoteliers can manage their online reputation.  This got me thinking – it’s a big claim when any review site tells you that their reviews are genuine.  But how do companies filter […]

Think Travel with Google – video conference clips [video]

I stumbled upon these two videos uploaded to YouTube over the last few days from a travel/internet conference in South America “Think Travel with Google”.  The first has a speaker, Lothaire Ruellan from Google discussing analytics and data for travel, the second on where Google fits into travel by the CEO of The Futures Agency. […]

Hospitality News

Revinate Announces inGuest™, a revolutionary Guest Engagement Platform for the Hospitality Industry

Revinate, the San Francisco-based technology company that is reinventing the hotel guest experience, today introduces inGuest, a new platform that turns guest data into revenue for hoteliers. Already launched at leading hotels, inGuest increases guest satisfaction and revenue by improving the way hoteliers engage with guests before, during and after their stays. inGuest delivers social guest profiles and extends hotel services to guests via their own mobile devices, increasing engagement and opening new communication and revenue channels.

Starwood Continues to Expand Latin American Portfolio, Making Significant Gains in the Specialty Select Segment

From the South American Hotel Investment Conference in Quito, Starwood Hotels & Resorts Worldwide, Inc. (NYSE:HOT) announced that it is continuing its aggressive growth strategy in Latin America with significant gains across its Specialty Select Brands' (SSB), Four Points by Sheraton and Aloft. Currently, Starwood operates 80 hotels in the region, with 17 additional properties under development. The company also announced the appointment of Victor Vazquez to the role of Vice President, Development and Acquisitions for Latin America.

Hotel Marketing

Dream merchants: The future of hotels has arrived

Hotels can no longer rely on custom-made furniture and Aesop soap to make an impression; the likes of Airbnb mean travelers have never wielded more power through the choices they make. Which raises an important question: what are travelers looking for now?

More on the Google threat to OTAs

Here is Travelweekly UK's take on the recent paper by US advisory firm Evercore that map out what Google may be up to in the world of digital travel and search - and why OTAs have a great deal to fear.