Recent Appleton Articles

Twitter spam followers and Google search implications

  It may feel quite empowering to open Twitter in the morning to find that you are being followed by 20 new people.  More often than not, they are nice looking girls with profile pictures (not eggs) and I wonder why they are following me...

Latest trend for 'buying' followers - Is this really a good idea?

  There has been a lot on the press recently about people and businesses buying followers on Twitter.  Who wouldn't be tempted to have a ready audience for your service or product for less than the price of an evening out? If only it wa...

#Hashtags - Do's and Don'ts

  The hashtag was originally a means through which we could, within electronic communication platforms, identify groups and topics of interest and join in discussions with others interested in the same topic. It started on IRC networks b...

The Value of Video for Search Engine marketing

  Internet marketing makes it possible for smaller organizations and businesses to succeed in a big market at the fraction of the cost of conventional advertising. In contrast to standard advertising and marketing programs, internet marketing...

When you don't know what to tweet about - Eight suggestions for you

  I am often asked by my clients as to what they should be tweeting about, so here are some ideas to keep that Twitter 'Writer's Block' at bay.   Eight ideas for what you can tweet about when you don’t know what to tweet about You...

Hotel Insight

How do Yelp filter out the bad reviews? [video]

You may remember I recently posted an interview with a friend who is working for Yelp, and we discussed their review product and how hoteliers can manage their online reputation.  This got me thinking – it’s a big claim when any review site tells you that their reviews are genuine.  But how do companies filter […]

Think Travel with Google – video conference clips [video]

I stumbled upon these two videos uploaded to YouTube over the last few days from a travel/internet conference in South America “Think Travel with Google”.  The first has a speaker, Lothaire Ruellan from Google discussing analytics and data for travel, the second on where Google fits into travel by the CEO of The Futures Agency. […]

Hospitality News

Restaurant Customers Are Ready to Use Payment Technology, says Cornell Study

As the U.S. restaurant industry gradually rolls out guest-operated payment technology, a Cornell study finds that restaurant guests are enthusiastically ready to use smartphones and table-top tablets to pay their bill. In a survey of nearly 1,300 U.S. consumers, the study found that the consumers rated paying with technology significantly higher than the traditional payment method that involves handing over a credit card. The study, "Ready and Willing: Restaurant Customers' View of Payment Technology," by Sheryl Kimes and Joel Collier, is available at no charge from the Cornell Center for Hospitality Research (CHR).

HFTP to Live Stream Special Events from 2014 Annual Convention and Tradeshow

Tune in, be informed and participate is the message Hospitality Financial and Technology Professionals (HFTP®) is sending members and affiliates by providing a live stream of two of the biggest events at the upcoming 2014 HFTP Annual Convention and Tradeshow in New Orleans, La. USA. The yearly event, with an expected attendance of over 600 industry professionals, is one of the association's biggest opportunities for professional education, networking and honoring the accomplishments of HFTP and its members. To accommodate those not in attendance, the convention's Annual Business Meeting and President's Evening ceremony will be broadcast via a live stream accessed online on Friday, October 24. The convention and tradeshow will run Wednesday, October 22 – Saturday, October 25 at the Hyatt Regency New Orleans.

Hotel Marketing

Yelp adds hotel reservations

Yelp has increasingly been integrating transaction and commerce capabilities into its site. It started long ago with OpenTable and now announced hotel bookings through a new partnership with Hipmunk.

Hotels lead in open booking

Open booking is a corporate policy that allows managed business travelers to book travel outside the preferred booking channel while using technology to remit those transactions back to the travel management company. Hotels are at the forefront of the open booking trend because many managed business travelers book outside the preferred channel for hotels.