Recent Appleton Articles

Twitter spam followers and Google search implications

  It may feel quite empowering to open Twitter in the morning to find that you are being followed by 20 new people.  More often than not, they are nice looking girls with profile pictures (not eggs) and I wonder why they are following me...

Latest trend for 'buying' followers - Is this really a good idea?

  There has been a lot on the press recently about people and businesses buying followers on Twitter.  Who wouldn't be tempted to have a ready audience for your service or product for less than the price of an evening out? If only it wa...

#Hashtags - Do's and Don'ts

  The hashtag was originally a means through which we could, within electronic communication platforms, identify groups and topics of interest and join in discussions with others interested in the same topic. It started on IRC networks b...

The Value of Video for Search Engine marketing

  Internet marketing makes it possible for smaller organizations and businesses to succeed in a big market at the fraction of the cost of conventional advertising. In contrast to standard advertising and marketing programs, internet marketing...

When you don't know what to tweet about - Eight suggestions for you

  I am often asked by my clients as to what they should be tweeting about, so here are some ideas to keep that Twitter 'Writer's Block' at bay.   Eight ideas for what you can tweet about when you don’t know what to tweet about You...

Hospitality News

Four Seasons Hotels To Build New Luxury Golf Resort In Los Cabos

Four Seasons Hotels and Resorts, one of the world's leading luxury hospitality companies, and Irongate, a real estate development firm, have announced plans to build a luxury resort and private residences on the pristine beaches of the East Cape region 45 minutes from Los Cabos International Airport.

Fairmont to Expand its Luxury Portfolio with New Hotels in Morocco & Saudi Arabia

Fairmont Hotels & Resorts, a luxury operator with more than 70 hotels globally, today announced at the Arabian Hotel Investment Conference (AHIC), the signing of two new luxury hotel developments in Morocco and the Kingdom of Saudi Arabia. The two new projects include Fairmont Taghazout Bay, Morocco and Fairmont Al Khobar, Saudi Arabia, which are both scheduled to open before 2020.

Hotel Marketing

Expedia open to new business models with hotel chains

In an attempt to blunt the direct booking drive by many hotel chains, Expedia is testing new business models such as linking users from Expedia to hotel websites and helping chains sign up new members for their loyalty programs.

Sabre revenue climbs 21% in Q1, continues to digest Trust International acquisition

The company reported market share growth for its travel-network (GDS) in all regions, About 70% of Sabre’s revenue continues to come from its GDS service and about 30% comes from its airline and hospitality solutions services.