Recent Appleton Articles

Twitter spam followers and Google search implications

  It may feel quite empowering to open Twitter in the morning to find that you are being followed by 20 new people.  More often than not, they are nice looking girls with profile pictures (not eggs) and I wonder why they are following me...

Latest trend for 'buying' followers - Is this really a good idea?

  There has been a lot on the press recently about people and businesses buying followers on Twitter.  Who wouldn't be tempted to have a ready audience for your service or product for less than the price of an evening out? If only it wa...

#Hashtags - Do's and Don'ts

  The hashtag was originally a means through which we could, within electronic communication platforms, identify groups and topics of interest and join in discussions with others interested in the same topic. It started on IRC networks b...

The Value of Video for Search Engine marketing

  Internet marketing makes it possible for smaller organizations and businesses to succeed in a big market at the fraction of the cost of conventional advertising. In contrast to standard advertising and marketing programs, internet marketing...

When you don't know what to tweet about - Eight suggestions for you

  I am often asked by my clients as to what they should be tweeting about, so here are some ideas to keep that Twitter 'Writer's Block' at bay.   Eight ideas for what you can tweet about when you don’t know what to tweet about You...

Hospitality News

Towneplace Suites Hotel To Open In Kanata, Ontario

The newly constructed 116-suite TownePlace Suites by Marriott in Kanata, Ontario is scheduled to open this Thursday, February 11, 2016. Located at 1251 Maritime Way, the TownePlace Suites Ottawa Kanata will operate as a Marriott franchise, owned and managed by Silver Hotel Group of Mississauga, Ontario, and will compliment the new Fairfield Inn & Suites Ottawa Kanata opened in November 2015 by the same group.

Robert Mandelbaum selected as 2016 Cornell Hotel Society president

The School of Hotel Administration (SHA) at Cornell University announces that Robert Mandelbaum is the new president of the Cornell Hotel Society (CHS) for 2016. Mandelbaum will lead the executive board of CHS, the 87- year-old alumni association that represents SHA graduates in more than 53 active chapters worldwide. Mandelbaum's twelve-month term as president began January 1, 2016.In 2016, CHS will continue their fundraising efforts to support SHA student scholarships, as well as faculty visits to chapter events around the world. CHS will offer more professional and social networking events, and hopes to increase alumni engagement through the revival of chapters that have been dormant in recent years."I am privileged to work with an executive board of highly accomplished and dedicated CHS leaders that will assist me in the implementation of my personal goal to invigorate and grow our local chapters," said Mandelbaum.Mandelbaum is the director of research information services for CBRE Hotels Americas Research. He oversees production of the annual Trends® in the Hotel Industry statistical report, along with customized financial and operational analyses for client projects. He helps produce five-year forecasts of performance for six national chain-scales and 59 major U.S. cities using the firm's proprietary Hotel Horizons® econometric forecasting model.Since graduating from SHA in 1981, Mandelbaum has given back to the school in many ways, including guest speaking in multiple classes, and as contributor and author for the Center for Hospitality Research andCornell Hospitality Quarterly.An active member of CHS, Mandelbaum has served on the boards for the Northern California and Georgia chapters; as president of both the Georgia and Memphis chapters; as the Southeast regional vice president; and on the executive board as second vice president in 2014, and first vice president in 2015. Additionally, Mandelbaum serves as the CHS liaison and on the board of directors of the Cornell Alumni Association of Atlanta.

Hotel Marketing

Lufthansa’s market share down following GDS fee

Lufthansa’s €16 GDS booking fee levy has hit the German airline’s market share of business travel flights between the UK and Germany, new data reveals.

Airlines ‘woefully underestimating’ potential of digital, says PwC

The potential of digital technology is being “woefully underestimated” for internal use by airlines.The accusation comes from Ben Paul, the new airlines and airport industry leader at PwC.