Recent Appleton Articles

Twitter spam followers and Google search implications

  It may feel quite empowering to open Twitter in the morning to find that you are being followed by 20 new people.  More often than not, they are nice looking girls with profile pictures (not eggs) and I wonder why they are following me...

Latest trend for 'buying' followers - Is this really a good idea?

  There has been a lot on the press recently about people and businesses buying followers on Twitter.  Who wouldn't be tempted to have a ready audience for your service or product for less than the price of an evening out? If only it wa...

#Hashtags - Do's and Don'ts

  The hashtag was originally a means through which we could, within electronic communication platforms, identify groups and topics of interest and join in discussions with others interested in the same topic. It started on IRC networks b...

The Value of Video for Search Engine marketing

  Internet marketing makes it possible for smaller organizations and businesses to succeed in a big market at the fraction of the cost of conventional advertising. In contrast to standard advertising and marketing programs, internet marketing...

When you don't know what to tweet about - Eight suggestions for you

  I am often asked by my clients as to what they should be tweeting about, so here are some ideas to keep that Twitter 'Writer's Block' at bay.   Eight ideas for what you can tweet about when you don’t know what to tweet about You...

Hospitality News

FCm Travel Solutions Announces “TripIt for TMCs” Partnership

FCm Travel Solutions, one of the world's leading corporate travel and expense management consultancies, is partnering with TripIt® from Concur®, the world's highest-rated travel-organizing app, in roll-out of its new "TripIt for TMCs" program. This new program will allow for an enhanced integration of trip data between FCm and TripIt; making it easier for travelers using TripIt to contact FCm in the event of a trip disruption or issue.

Trondent Announces Launch of World Bank Group on Authorizer Pro

Trondent Development Corp., a leading provider of web based data management and software services for the global travel industry announces today that The World Bank Group is set to launch Authorizer Pro on August 10, 2015. The World Bank Group has utilized Trondent's ProFILER Express, profile management system since 2013 and is expanding its relationship to include the global roll- out of Trondent's next generation pre-trip authorization system.

Hotel Marketing

Top 10 travel and hospitality tech efforts of the first half of 2015

Technology has had a significant impact on the luxury travel world and the industry has responded by increasingly using technology to market new offerings, whether it be through digital and social efforts or branded applications available on mobile devices.

Boomers’ impact on travel industry huge

It’s one of the many dramatic ways the travel industry is changing to win over its most lucrative market ever: baby boomers. Much more physically fit and more experienced with travel than previous generations of retirees, the boomers have the time to roam.