Recent Appleton Articles

Twitter spam followers and Google search implications

  It may feel quite empowering to open Twitter in the morning to find that you are being followed by 20 new people.  More often than not, they are nice looking girls with profile pictures (not eggs) and I wonder why they are following me...

Latest trend for 'buying' followers - Is this really a good idea?

  There has been a lot on the press recently about people and businesses buying followers on Twitter.  Who wouldn't be tempted to have a ready audience for your service or product for less than the price of an evening out? If only it wa...

#Hashtags - Do's and Don'ts

  The hashtag was originally a means through which we could, within electronic communication platforms, identify groups and topics of interest and join in discussions with others interested in the same topic. It started on IRC networks b...

The Value of Video for Search Engine marketing

  Internet marketing makes it possible for smaller organizations and businesses to succeed in a big market at the fraction of the cost of conventional advertising. In contrast to standard advertising and marketing programs, internet marketing...

When you don't know what to tweet about - Eight suggestions for you

  I am often asked by my clients as to what they should be tweeting about, so here are some ideas to keep that Twitter 'Writer's Block' at bay.   Eight ideas for what you can tweet about when you don’t know what to tweet about You...

Hospitality News

Adobe Digital Index Travel Report 2015

Adobe released its annual Digital Index Travel Report, which reveals the best times to book airfare and hotels, top destinations, total online travel spend, consumer buying behaviors across devices and more.

The Best Times to Book Flights and Hotels | adobe digital marketing blog

With summertime right around the corner the Adobe Digital Index team is turning their focus to summer travel. Hopefully you have a few vacations planned, but if not, no worries. Based on more than 15 billion visits and millions of transactions on major travel websites we figured out the best times to book flights and hotels so you don’t have to.

Hotel Marketing

Adobe Digital Index Travel Report 2015

Adobe released its annual Digital Index Travel Report, which reveals the best times to book airfare and hotels, top destinations, total online travel spend, consumer buying behaviors across devices and more.

How your hotel can stand out from the crowd

Focusing on the importance of technology as part of today's guest experience as well as being able to respond to the needs of a growing number of business travelers are just two ways by which hotels can stay relevant in the face of increasing competition.