Recent Appleton Articles

Twitter spam followers and Google search implications

  It may feel quite empowering to open Twitter in the morning to find that you are being followed by 20 new people.  More often than not, they are nice looking girls with profile pictures (not eggs) and I wonder why they are following me...

Latest trend for 'buying' followers - Is this really a good idea?

  There has been a lot on the press recently about people and businesses buying followers on Twitter.  Who wouldn't be tempted to have a ready audience for your service or product for less than the price of an evening out? If only it wa...

#Hashtags - Do's and Don'ts

  The hashtag was originally a means through which we could, within electronic communication platforms, identify groups and topics of interest and join in discussions with others interested in the same topic. It started on IRC networks b...

The Value of Video for Search Engine marketing

  Internet marketing makes it possible for smaller organizations and businesses to succeed in a big market at the fraction of the cost of conventional advertising. In contrast to standard advertising and marketing programs, internet marketing...

When you don't know what to tweet about - Eight suggestions for you

  I am often asked by my clients as to what they should be tweeting about, so here are some ideas to keep that Twitter 'Writer's Block' at bay.   Eight ideas for what you can tweet about when you don’t know what to tweet about You...

Hotel Insight

How do Yelp filter out the bad reviews? [video]

You may remember I recently posted an interview with a friend who is working for Yelp, and we discussed their review product and how hoteliers can manage their online reputation.  This got me thinking – it’s a big claim when any review site tells you that their reviews are genuine.  But how do companies filter […]

Think Travel with Google – video conference clips [video]

I stumbled upon these two videos uploaded to YouTube over the last few days from a travel/internet conference in South America “Think Travel with Google”.  The first has a speaker, Lothaire Ruellan from Google discussing analytics and data for travel, the second on where Google fits into travel by the CEO of The Futures Agency. […]

Hospitality News

If 4 Atlantic City casinos close in September, then what? | philly.com

This resort faces the prospect of having four major vacancies on its famed Boardwalk come mid-September. The grim reality sank in July 14 when Trump Plaza issued layoff notices and targeted Sept. 16 as the date to cease operating as a casino. Perception is reality in tourism, experts say, and the Boardwalk is synonymous with Atlantic City. How will four hulking, empty buildings sit with visitors - especially at night - and will they impede tourism when Atlantic City needs it the most? "When an area goes dark, and there are increased vacancies, it generally sends out more than a subtle message that things are not promising on the horizon," said Don Moliver, dean of the Leon Hess Business School at Monmouth University.

Middle East Investment in Europe rises by 25% H1 2014 - Colliers Reports

Middle East investment in Europe rose by 25 per cent year on year in the first half of 2014 to €5.9 billion, while the total cross border investment in Europe rose by nearly a third (32 per cent) to top €44 billion. Middle East capital accounted for approximately 13 per cent of cross border capital coming from outside of Europe and was the second largest investment group into Europe following North America (€18 billion).

Hotel Marketing

U.S. travel agent booking window noticeably longer this year

Agents offered a variety of reasons for the interest in future bookings, ranging from concerns that travelers will be shut out of their prime choices if they wait to a desire to escape the cold next year. Some even said travel patterns are returning to a norm not seen in more than a dozen years.

Digital to account for 75% of all marketing spend in 5 years?

More than a third (35%) of senior marketing professionals believe that digital marketing will account for more than 50% of marketing spend by 2019, according to a new report from Accenture. 37% feel it’ll account for 75% or more of all budget.