Recent Appleton Articles

Twitter spam followers and Google search implications

  It may feel quite empowering to open Twitter in the morning to find that you are being followed by 20 new people.  More often than not, they are nice looking girls with profile pictures (not eggs) and I wonder why they are following me...

Latest trend for 'buying' followers - Is this really a good idea?

  There has been a lot on the press recently about people and businesses buying followers on Twitter.  Who wouldn't be tempted to have a ready audience for your service or product for less than the price of an evening out? If only it wa...

#Hashtags - Do's and Don'ts

  The hashtag was originally a means through which we could, within electronic communication platforms, identify groups and topics of interest and join in discussions with others interested in the same topic. It started on IRC networks b...

The Value of Video for Search Engine marketing

  Internet marketing makes it possible for smaller organizations and businesses to succeed in a big market at the fraction of the cost of conventional advertising. In contrast to standard advertising and marketing programs, internet marketing...

When you don't know what to tweet about - Eight suggestions for you

  I am often asked by my clients as to what they should be tweeting about, so here are some ideas to keep that Twitter 'Writer's Block' at bay.   Eight ideas for what you can tweet about when you don’t know what to tweet about You...

Hotel Insight

How do Yelp filter out the bad reviews? [video]

You may remember I recently posted an interview with a friend who is working for Yelp, and we discussed their review product and how hoteliers can manage their online reputation.  This got me thinking – it’s a big claim when any review site tells you that their reviews are genuine.  But how do companies filter […]

Think Travel with Google – video conference clips [video]

I stumbled upon these two videos uploaded to YouTube over the last few days from a travel/internet conference in South America “Think Travel with Google”.  The first has a speaker, Lothaire Ruellan from Google discussing analytics and data for travel, the second on where Google fits into travel by the CEO of The Futures Agency. […]

Hospitality News

Five Destinations That Are Changing the Meaning of "Green City"

With Earth Day approaching, many Americans will take the opportunity to appreciate nature and the great outdoors. America's national and state parks offer outdoor spectacles like no other, but several major cities around the world that have embraced urban flora and fauna are nearly as impressive.

Secrets Revealed: The Ritz-Carlton Hotel Company, L.L.C. Shares its Secrets to Exceptional Customer Service Through The Ritz-Carlton Leadership Center

In today's economic environment, employers in all industries are looking for new and creative ways to provide exceptional customer service, improve patient experience, boost employee engagement, inspire leadership, and create sustainable culture transformation.

Hotel Marketing

Sabre cuts IPO size as deal prices below forecast

Travel technology provider Sabre Corp. sold fewer shares than planned as its initial public offering priced below the company's expectations, according to two people familiar with the pricing, reports The Wall Street Journal.

Is coding the next must-have skill of the modern marketer?

Since code is the basis for most of our marketing today, should marketers be learning to code? Getting to grips with code and understanding the structures that bring your sites, apps, and tools to life will give you a better understanding of what is possible in the first place.