Recent Appleton Articles

Twitter spam followers and Google search implications

  It may feel quite empowering to open Twitter in the morning to find that you are being followed by 20 new people.  More often than not, they are nice looking girls with profile pictures (not eggs) and I wonder why they are following me...

Latest trend for 'buying' followers - Is this really a good idea?

  There has been a lot on the press recently about people and businesses buying followers on Twitter.  Who wouldn't be tempted to have a ready audience for your service or product for less than the price of an evening out? If only it wa...

#Hashtags - Do's and Don'ts

  The hashtag was originally a means through which we could, within electronic communication platforms, identify groups and topics of interest and join in discussions with others interested in the same topic. It started on IRC networks b...

The Value of Video for Search Engine marketing

  Internet marketing makes it possible for smaller organizations and businesses to succeed in a big market at the fraction of the cost of conventional advertising. In contrast to standard advertising and marketing programs, internet marketing...

When you don't know what to tweet about - Eight suggestions for you

  I am often asked by my clients as to what they should be tweeting about, so here are some ideas to keep that Twitter 'Writer's Block' at bay.   Eight ideas for what you can tweet about when you don’t know what to tweet about You...

Hospitality News

Hotel Brands’ Struggle to Understand Airbnb: The IHG Edition | By Singh Vikram

When I'm on Twitter, I'm usually catching up on some of my favorite comedians (mostly comediennes) and posting my own material. But every now and then, some non-comedic items capture my attention. This live tweet caught my eye on September 30.

Driving Better Revenue at the 2015 Rugby World Cup and Beyond {Infographic}

The United Kingdom (UK) is currently hosting the world's biggest rugby event: the 2015 Rugby World Cup. There is always debate over the expected impact of any major sporting event for UK hoteliers, since the demand for hotels during such periods can still be very difficult to predict.

Hotel Marketing

Hoteliers strong at corporate rate table

Hoteliers are coming to the corporate rate negotiation table in a position of greater strength than in years past, although they still expect increases at the low end of industry projections. Most sources interviewed for a HotelNewsNow reported pegged corporate rate increases for 2016 in the 3% to 5% range.

For Lufthansa GDS surcharge is step one toward disrupting the system

In the latest public discussion of Lufthansa’s GDS surcharge, a carrier executive made clear what the end goal is: the disruption of the current distribution system. The Distribution Cost Charge, a €16 surcharge on every booking made through a GDS, is “only one initial step,” the company says.