Recent Appleton Articles

Twitter spam followers and Google search implications

  It may feel quite empowering to open Twitter in the morning to find that you are being followed by 20 new people.  More often than not, they are nice looking girls with profile pictures (not eggs) and I wonder why they are following me...

Latest trend for 'buying' followers - Is this really a good idea?

  There has been a lot on the press recently about people and businesses buying followers on Twitter.  Who wouldn't be tempted to have a ready audience for your service or product for less than the price of an evening out? If only it wa...

#Hashtags - Do's and Don'ts

  The hashtag was originally a means through which we could, within electronic communication platforms, identify groups and topics of interest and join in discussions with others interested in the same topic. It started on IRC networks b...

The Value of Video for Search Engine marketing

  Internet marketing makes it possible for smaller organizations and businesses to succeed in a big market at the fraction of the cost of conventional advertising. In contrast to standard advertising and marketing programs, internet marketing...

When you don't know what to tweet about - Eight suggestions for you

  I am often asked by my clients as to what they should be tweeting about, so here are some ideas to keep that Twitter 'Writer's Block' at bay.   Eight ideas for what you can tweet about when you don’t know what to tweet about You...

Hotel Insight

How do Yelp filter out the bad reviews? [video]

You may remember I recently posted an interview with a friend who is working for Yelp, and we discussed their review product and how hoteliers can manage their online reputation.  This got me thinking – it’s a big claim when any review site tells you that their reviews are genuine.  But how do companies filter […]

Think Travel with Google – video conference clips [video]

I stumbled upon these two videos uploaded to YouTube over the last few days from a travel/internet conference in South America “Think Travel with Google”.  The first has a speaker, Lothaire Ruellan from Google discussing analytics and data for travel, the second on where Google fits into travel by the CEO of The Futures Agency. […]

Hospitality News

Kinseth Breaks Ground On The Newest Hampton Inn & Suites Hotel In Minooka, Illinois!

Kinseth Hospitality Company (KHC) is pleased to announce the breaking of ground at the construction site of the Hampton Inn & Suites Minooka, Illinois. The groundbreaking ceremony for the Hampton Inn & Suites, located at 621 Bob Blair Road, took place on October 23th. With nearly 50 guests in attendance Minooka Mayor Pat Brennan, Pete Fleming, Mike Fleming, and Everett Fleming of Marquette Properties, Inc., Grundy Economic Development Council CEO, Nancy Ammer, Village Administrator Dan Duffy, Contractor/Architect Kraig Sadownikow, Project Manager Doug Bean, Village of Minooka Trustees Dick Parrish and Rudy Martin, Mike Hansen of Hansen Law Firm and Kinseth Hospitality Company Executive Bruce Kinseth broke ground on the new hotel. The hotel will offer guest rooms and amenities for both leisure and business guests. The 83-room Hampton Inn & Suites is scheduled to open in the fall of 2015 and will be managed by Kinseth Hospitality Companies.

Founders of Meetings Database Institute Unveil New Web-Based Company Aiming to Streamline Hospitality Group Sales and Marketing

The cofounders and principals of Meetings Database Institute (MDI-a leading consultancy) today introduced a new separately held company serving the hospitality community, ( The brainchild of MDI's principals who listened to industry input for more than 20 years, offers a searchable online database aggregated from independent research and a collection of high-quality resources. The Beta website is fully functional and secure, and data is available for purchase immediately. During the Beta phase, feedback on the portal is being collected through research, including interviews that took place at the largest industry trade show IMEX America in Las Vegas, October 14-16. enhanced version is scheduled for release later in the fourth quarter of 2014.

Hotel Marketing

OTAs dominate search for travel deals

When it comes to offering consumer savings opportunities, travel sites like Expedia and Tripadvisor have mastered the right content, whereas airlines and hotels haven’t performed as well historically in this category, according to new data by BrightEdge. In fact, nine of the top ten players are OTAs - only Hilton made it into the list.

Pegasus Solutions spins off reservations business to Regent Equity Partners

While Regent Equity Partners, with offices in Los Angeles, acquires the hotel-facing Pegasus Reservations Services, Pride Capital-owned Pegasus Solutions keeps the distribution side of the business, and presumably its debt, in the form of the Pegasus Solutions brand.