Recent Appleton Articles

Twitter spam followers and Google search implications

  It may feel quite empowering to open Twitter in the morning to find that you are being followed by 20 new people.  More often than not, they are nice looking girls with profile pictures (not eggs) and I wonder why they are following me...

Latest trend for 'buying' followers - Is this really a good idea?

  There has been a lot on the press recently about people and businesses buying followers on Twitter.  Who wouldn't be tempted to have a ready audience for your service or product for less than the price of an evening out? If only it wa...

#Hashtags - Do's and Don'ts

  The hashtag was originally a means through which we could, within electronic communication platforms, identify groups and topics of interest and join in discussions with others interested in the same topic. It started on IRC networks b...

The Value of Video for Search Engine marketing

  Internet marketing makes it possible for smaller organizations and businesses to succeed in a big market at the fraction of the cost of conventional advertising. In contrast to standard advertising and marketing programs, internet marketing...

When you don't know what to tweet about - Eight suggestions for you

  I am often asked by my clients as to what they should be tweeting about, so here are some ideas to keep that Twitter 'Writer's Block' at bay.   Eight ideas for what you can tweet about when you don’t know what to tweet about You...

Hospitality News

Top 8 Accessories For Easy Business Travel (Infographic)

Nothing puts a damper on a trip like a lost baggage. It happens more than you might realize. While there is little you can do once your luggage has been checked in, there are useful things you can do beforehand to prevent your bags from getting lost.

7 Secrets of Road Warriors (Infographic)

Whether you travel by car, train, plane or pack mule, feeling and looking your best while on-the-go is a challenge. It is impressive to see travelers reach their destination without puffy eyes and a serious case of bad bedhead. How do they do it?

Hotel Marketing

How hospitality brands balance global and local in their marketing

Hotel brands face a marketing conundrum: Though they may be national or global brands, the average consumer experiences them on a local basis. So how should global hospitality brands manage such a bifurcated marketing strategy?

Industry experts weigh in on best ways to use revenue management tools

With so many practices and systems available for managing revenue, hoteliers have an almost overwhelming choice of what is best for their operations. A Hotel Data Conference panel shared their thoughts on preferred systems, practices and philosophies for optimizing revenue.