Recent Appleton Articles

Twitter spam followers and Google search implications

  It may feel quite empowering to open Twitter in the morning to find that you are being followed by 20 new people.  More often than not, they are nice looking girls with profile pictures (not eggs) and I wonder why they are following me...

Latest trend for 'buying' followers - Is this really a good idea?

  There has been a lot on the press recently about people and businesses buying followers on Twitter.  Who wouldn't be tempted to have a ready audience for your service or product for less than the price of an evening out? If only it wa...

#Hashtags - Do's and Don'ts

  The hashtag was originally a means through which we could, within electronic communication platforms, identify groups and topics of interest and join in discussions with others interested in the same topic. It started on IRC networks b...

The Value of Video for Search Engine marketing

  Internet marketing makes it possible for smaller organizations and businesses to succeed in a big market at the fraction of the cost of conventional advertising. In contrast to standard advertising and marketing programs, internet marketing...

When you don't know what to tweet about - Eight suggestions for you

  I am often asked by my clients as to what they should be tweeting about, so here are some ideas to keep that Twitter 'Writer's Block' at bay.   Eight ideas for what you can tweet about when you don’t know what to tweet about You...

Hospitality News

Mantra Richmont Hotel opens in Brisbane

In a move representative of the future of Brisbane's accommodation market, last week saw Mantra Richmont Hotel open its doors. Its location in Kennigo Street in Brisbane's Spring Hill, means it is close enough to the city to enjoy the vibrancy of the CBD and yet provides personalised, boutique accommodation.

Venza Engages Puzzle Partner to Increase Brand Awareness and Solidify Thought Leadership Presence

Puzzle Partner Ltd., today announced that they have welcomed new client Venza, the leading global provider of solutions that enable hospitality organizations to mitigate data security vulnerabilities and ensure compliance. As the company expands its brand and scope of offerings for hotels over the course of 2016, Puzzle Partner will support messaging, content and public relations strategies for Venza.

Hotel Marketing

U.S. summer forecast calls for record hotel demand, but low room rate growth

The U.S. hotel industry is projected to experience record-breaking room demand but low room rate growth during June through August 2016, according to summer forecast figures from STR.

Google adds Booking.com hotel reviews

While Google still shows its own reviews for hotel listings, the company now added an additional section that for the poment is popoulated by Priceline Groups reviews, including Booking.com and Agoda.