Recent Appleton Articles

Twitter spam followers and Google search implications

  It may feel quite empowering to open Twitter in the morning to find that you are being followed by 20 new people.  More often than not, they are nice looking girls with profile pictures (not eggs) and I wonder why they are following me...

Latest trend for 'buying' followers - Is this really a good idea?

  There has been a lot on the press recently about people and businesses buying followers on Twitter.  Who wouldn't be tempted to have a ready audience for your service or product for less than the price of an evening out? If only it wa...

#Hashtags - Do's and Don'ts

  The hashtag was originally a means through which we could, within electronic communication platforms, identify groups and topics of interest and join in discussions with others interested in the same topic. It started on IRC networks b...

The Value of Video for Search Engine marketing

  Internet marketing makes it possible for smaller organizations and businesses to succeed in a big market at the fraction of the cost of conventional advertising. In contrast to standard advertising and marketing programs, internet marketing...

When you don't know what to tweet about - Eight suggestions for you

  I am often asked by my clients as to what they should be tweeting about, so here are some ideas to keep that Twitter 'Writer's Block' at bay.   Eight ideas for what you can tweet about when you don’t know what to tweet about You...

Hospitality News

Compliments help Achievers over and out-perform! | By L. Aruna Dhir

There is this nice, feel-good video that is currently going viral on Social Media. It shows Chris Ulmer, a young teacher at Mainspring Academy in Jacksonville, Florida - a School for Special Children, beckon his wards one by one every morning. The teacher goes on to say to one boy, "You're an amazing student. I love having you in my class. I think everyone in here loves you." And to the second, "You're funny. You're athletic. You're a great soccer player. You're very smart. You've been doing a great job reading." And so on, one after another to every special boy in his class before sending them off with a high five.

Gran Meliá de Mar: Meliá Hotels International continues to extend its luxury hotel portfolio in Spain with the transformation of an emblematic hotel in Mallorca

Meliá Hotels International announced a project today to transform its flagship Meliá de Mar hotel in Illetas (Mallorca) into a premium Gran Meliá hotel for the next summer season, another milestone in the company strategy to improve its positioning in the luxury hotel industry, accompanying the recent announcement of the transformation of a hotel in downtown Madrid (Gran Melia Palacio de los Duques).

Hotel Marketing

Sabre acquires Trust Group, creates world’s largest hotel CRS provider

Sabre will purchase the Trust Group - which includes Trust International, InnLink and Nexus - from Battery Ventures for approximately $154 million and will become. Together with the Trust Group, Sabre Hospitality Solutions will serve significantly more hotels than any other central reservations technology provider. on its new hotel messaging app

Another interesting article from Tnooz, interviewing’s CMO Pepijn Rijvers on the company’s Pulse app for hotels, that facilitates instant messaging between the hotel,, and hotel guests.