Recent Appleton Articles

Twitter spam followers and Google search implications

  It may feel quite empowering to open Twitter in the morning to find that you are being followed by 20 new people.  More often than not, they are nice looking girls with profile pictures (not eggs) and I wonder why they are following me...

Latest trend for 'buying' followers - Is this really a good idea?

  There has been a lot on the press recently about people and businesses buying followers on Twitter.  Who wouldn't be tempted to have a ready audience for your service or product for less than the price of an evening out? If only it wa...

#Hashtags - Do's and Don'ts

  The hashtag was originally a means through which we could, within electronic communication platforms, identify groups and topics of interest and join in discussions with others interested in the same topic. It started on IRC networks b...

The Value of Video for Search Engine marketing

  Internet marketing makes it possible for smaller organizations and businesses to succeed in a big market at the fraction of the cost of conventional advertising. In contrast to standard advertising and marketing programs, internet marketing...

When you don't know what to tweet about - Eight suggestions for you

  I am often asked by my clients as to what they should be tweeting about, so here are some ideas to keep that Twitter 'Writer's Block' at bay.   Eight ideas for what you can tweet about when you don’t know what to tweet about You...

Hotel Insight

How do Yelp filter out the bad reviews? [video]

You may remember I recently posted an interview with a friend who is working for Yelp, and we discussed their review product and how hoteliers can manage their online reputation.  This got me thinking – it’s a big claim when any review site tells you that their reviews are genuine.  But how do companies filter […]

Think Travel with Google – video conference clips [video]

I stumbled upon these two videos uploaded to YouTube over the last few days from a travel/internet conference in South America “Think Travel with Google”.  The first has a speaker, Lothaire Ruellan from Google discussing analytics and data for travel, the second on where Google fits into travel by the CEO of The Futures Agency. […]

Hospitality News

Deloitte Survey: For Millennial Travelers, It’s the Experience That Counts

Two-thirds (66 percent) of millennial high-frequency travelers rate "unique rewards" as an important factor when choosing a hotel loyalty program, compared with just 43 percent of their older counterparts, according to a new Deloitte study, Winning the Race for Guest Loyalty.

Q2 2014 Greek Hospitality Industry Performance

In the first half of 2014 1.4 million international tourists arrived at the Athens by plane, 350,000 more than in the same period last year, an increase of +32.8%. We estimate that this increase translates into an additional 198,000 arrivals / 290,000 room nights / 435,000 overnight stays of international tourists at Athens' hotels. The total economic impact of this increase in H1 is estimated at € 98.8 million. As a consequence occupancy levels increased significantly – reaching 90% in June – but room rates increased only moderately at almost 5%. ARRs are still 17% below the levels of 2007 – 2008 and also compared to other Mediterranean capitals, the Athens hotel sector remains one of the cheapest.

Hotel Marketing

Welcome to the future of business travel

The sharing economy, with all its not-so-business-friendly regulatory hassles and insurance issues, is now just part of the way we travel--both for pleasure and for business. But beginning this week, it's trying to look a little less bohemian, and a little more business-casual.

Corporate travel sales dip at American Express

American Express reported a 1 percent decrease in global corporate travel sales versus the prior year-over-year period, to $4.9 billion. The slight decline followed three consecutive quarters of growth.