Recent Appleton Articles

Twitter spam followers and Google search implications

  It may feel quite empowering to open Twitter in the morning to find that you are being followed by 20 new people.  More often than not, they are nice looking girls with profile pictures (not eggs) and I wonder why they are following me...

Latest trend for 'buying' followers - Is this really a good idea?

  There has been a lot on the press recently about people and businesses buying followers on Twitter.  Who wouldn't be tempted to have a ready audience for your service or product for less than the price of an evening out? If only it wa...

#Hashtags - Do's and Don'ts

  The hashtag was originally a means through which we could, within electronic communication platforms, identify groups and topics of interest and join in discussions with others interested in the same topic. It started on IRC networks b...

The Value of Video for Search Engine marketing

  Internet marketing makes it possible for smaller organizations and businesses to succeed in a big market at the fraction of the cost of conventional advertising. In contrast to standard advertising and marketing programs, internet marketing...

When you don't know what to tweet about - Eight suggestions for you

  I am often asked by my clients as to what they should be tweeting about, so here are some ideas to keep that Twitter 'Writer's Block' at bay.   Eight ideas for what you can tweet about when you don’t know what to tweet about You...

Hotel Insight

How do Yelp filter out the bad reviews? [video]

You may remember I recently posted an interview with a friend who is working for Yelp, and we discussed their review product and how hoteliers can manage their online reputation.  This got me thinking – it’s a big claim when any review site tells you that their reviews are genuine.  But how do companies filter […]

Think Travel with Google – video conference clips [video]

I stumbled upon these two videos uploaded to YouTube over the last few days from a travel/internet conference in South America “Think Travel with Google”.  The first has a speaker, Lothaire Ruellan from Google discussing analytics and data for travel, the second on where Google fits into travel by the CEO of The Futures Agency. […]

Hospitality News

Marriott Turns Up the Volume on Green Building

Marriott International, Inc. (NASDQ:MAR) announced today the Courtyard Kansas City at Briarcliff in Missouri is the company's first hotel to earn LEED (Leadership in Energy & Environmental Design™) green building program status through the U.S. Green Building Council® (USGBC®) self-certification program.

Video: The Four Seasons private jet | cnbc.com

Four Seasons is announcing today that it is launching the industry's first fully branded private jet. CNBC's Robert Frank reports the jet is a converted 757 that will hold just 52 people.

Hotel Marketing

Ritz-Carlton demystifies customer culture

The Ritz-Carlton is touting its hospitality credentials with a leadership center that promises to help organizations improve their employee culture. The leadership center is able to attract companies in seemingly disparate sectors because strong customer service remains consistent across industries.

Hotel meeting planners look for green

It might not be a deal breaker, but meeting planners increasingly are looking at hotels’ sustainability programs when deciding where to hold their events, sources said. Hotel companies have responded with a variety of strategies to create greener meetings.