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When you don't know what to tweet about - Eight suggestions for you
- Article
- May 2, 2012
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I am often asked by my clients as to what they should be tweeting about, so here are some ideas to keep that Twitter 'Writer's Block' at bay.
Eight ideas for what you can tweet about when you don’t know what to tweet about
You...
Top 10 Tips for businesses new to Twitter
- Article
- March 2, 2012
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There is not one single rule for businesses on Twitter as all businesses are different in terms of the products they are selling and the market they are selling to. Some local networks are highly developed on Twitter and these are fin...
Reasons you are not being followed on Twitter
- Article
- February 18, 2012
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There are many common mistakes that businesses make on Twitter and these often translate into low follower numbers or in the reluctance of people to follow you in the first place.
The process is this; people have discovered you on T...
Your Twitter Followers – What are they worth and what they cost you
- Article
- January 2, 2012
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An email from Twitter sales to prospective advertisers in December revealed what companies have been paying for followers on the platform. The memo included cost-per-follower (CPF) rates for Promoted Accounts and cost-per-engagement (CPE) f...
How to use your twitter followers to your commercial advantage
- Article
- November 16, 2011
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Ok so you've built your follower base on twitter and you now need to do something with them but the biggest question is still, how do you monetise these contacts and drive revenue from them?
A lot of businesses are on twitter ...
Hotel Insight
Mark Zuckerberg rings the opening bell and signals the biggest shares sale in years
From Facebook’s HQ in California, CEO Mark Zuckerberg rang the opening bell for the Nasdaq this morning – signaling the most from high-profile share sale in years.
The Athenaeum utilises Pinterest to engage guests in run up to Chelsea Flower Show
I’ve been waiting for a few months now to discover a hotel being really proactive in their Pinterest use, and using the latest social platform to interact with guests in a unique and initiative way. My wait is now over … Continue reading 
Hospitality News
Expedia Releases 2012 Flip Flop Report: Study Examines Beachgoer Behavior and Preferences Across Five Continents
Expedia.com®, the world's largest online travel agency, today released the results of the 2012 Flip Flop Report, an analysis of behavior and preferences among beachgoers in North America, South America, Europe, Asia and Australia. Harris Interactive, on behalf of Expedia.com, conducted the online study among 8,599 adults in 21 countries. Global study reveals attitudes toward price, beach quality, sharks and nudity; Expedia responds to surge in beach interest by launching the biggest Summer Sale in its history and the "Expedia Beachgoer" Facebook AppSleep Inn and MainStay Suites Introduce Dual-Branded Combination Hotel Prototype
Today at the company's 58th annual convention, Choice Hotels International unveiled a new dual-brand combination hotel prototype for its Sleep Inn and MainStay Suites brands. The combined Sleep Inn and MainStay Suites hotel design joins two great brands under one roof. With a highly efficient design and operating model, it allows for unique construction options in markets that could support more than a standalone Sleep Inn or MainStay Suites hotel.Hotel Marketing
Facebook users can now book hotel rooms, and earn commissions
For hotels, using Facebook as a marketing tool is nothing new, but they can now use Facebook users as marketing tools following Appnostic’s addition of the “Plus-U” feature to its SocialBooker hotel distribution application.
How hotels can benefit from social media events
Social Media events are a great way for hotels and restaurants to gain exposure. Though offering up freebies to a large audience could initially feel like a loss rather than a gain, the potential ROI of doing so in this context is uniquely unprecedented.
Air and Business Travel News
Special report: London's Olympic hotels bonanza?
What's the outlook for London's hotel sector after this summer's Olympics
Etihad signs codeshare deal with Afghan airline
Agreement will improve links between Abu Dhabi and Afghanistan
