Recent Appleton Articles

Twitter spam followers and Google search implications

  It may feel quite empowering to open Twitter in the morning to find that you are being followed by 20 new people.  More often than not, they are nice looking girls with profile pictures (not eggs) and I wonder why they are following me...

Latest trend for 'buying' followers - Is this really a good idea?

  There has been a lot on the press recently about people and businesses buying followers on Twitter.  Who wouldn't be tempted to have a ready audience for your service or product for less than the price of an evening out? If only it wa...

#Hashtags - Do's and Don'ts

  The hashtag was originally a means through which we could, within electronic communication platforms, identify groups and topics of interest and join in discussions with others interested in the same topic. It started on IRC networks b...

The Value of Video for Search Engine marketing

  Internet marketing makes it possible for smaller organizations and businesses to succeed in a big market at the fraction of the cost of conventional advertising. In contrast to standard advertising and marketing programs, internet marketing...

When you don't know what to tweet about - Eight suggestions for you

  I am often asked by my clients as to what they should be tweeting about, so here are some ideas to keep that Twitter 'Writer's Block' at bay.   Eight ideas for what you can tweet about when you don’t know what to tweet about You...

Hospitality News

RoomChecker®, Mobile Hotel Room Inspection App Usage Expands

RoomChecker® use is expanding across the United States. This app is a unique and flexible mobile solution for hotel room inspections. Hotels can manage housekeeping, maintenance and staff issues. RoomChecker® can also be customized to fit the needs of any hotel. This flexibility is drawing more locations to try and use the app every day. RoomChecker® is used in Florida, Iowa, Texas, California and, most recently, Oregon.

Agilysys Inspire User Conference & Executive Summit 2015 Announced

Agilysys, Inc. (Nasdaq: AGYS), a leading provider of innovative hospitality software solutions and services, has announced the date and location of the Agilysys Inspire User Conference & Executive Summit 2015, the conference designed to help Agilysys customers learn more about the company's technology and how it can help them transform the guest experience. The event will be held February 23-25 at the Disneyland Hotel in Anaheim, Calif. The conference hotel reservation deadline is Jan. 21. Conference registration deadline is Feb. 22.

Hotel Marketing

How to influence’s algorithm without paying more commissions

Maximizing OTA algorithms without paying more fees is what smart marketers need to opt for in a world where online visibility is dominated by the major online travel agents. Here are a few ideas on how to improve your rankings on & Co. without just paying more commissions.

Stayful, the Priceline for boutique hotels, comes to iOS

Stayful, the travel site launched last year and founded by industry execs from Expedia and, has now gone mobile. Stayful’s big idea is to allow users to negotiate for better prices on unsold inventory, by offering a platform that shows available rooms and suggested bids.