Recent Appleton Articles

Twitter spam followers and Google search implications

  It may feel quite empowering to open Twitter in the morning to find that you are being followed by 20 new people.  More often than not, they are nice looking girls with profile pictures (not eggs) and I wonder why they are following me...

Latest trend for 'buying' followers - Is this really a good idea?

  There has been a lot on the press recently about people and businesses buying followers on Twitter.  Who wouldn't be tempted to have a ready audience for your service or product for less than the price of an evening out? If only it wa...

#Hashtags - Do's and Don'ts

  The hashtag was originally a means through which we could, within electronic communication platforms, identify groups and topics of interest and join in discussions with others interested in the same topic. It started on IRC networks b...

The Value of Video for Search Engine marketing

  Internet marketing makes it possible for smaller organizations and businesses to succeed in a big market at the fraction of the cost of conventional advertising. In contrast to standard advertising and marketing programs, internet marketing...

When you don't know what to tweet about - Eight suggestions for you

  I am often asked by my clients as to what they should be tweeting about, so here are some ideas to keep that Twitter 'Writer's Block' at bay.   Eight ideas for what you can tweet about when you don’t know what to tweet about You...

Hotel Insight

How do Yelp filter out the bad reviews? [video]

You may remember I recently posted an interview with a friend who is working for Yelp, and we discussed their review product and how hoteliers can manage their online reputation.  This got me thinking – it’s a big claim when any review site tells you that their reviews are genuine.  But how do companies filter […]

Think Travel with Google – video conference clips [video]

I stumbled upon these two videos uploaded to YouTube over the last few days from a travel/internet conference in South America “Think Travel with Google”.  The first has a speaker, Lothaire Ruellan from Google discussing analytics and data for travel, the second on where Google fits into travel by the CEO of The Futures Agency. […]

Hospitality News

Hyatt Regency Sochi Officially Opens

Hyatt Hotels Corporation (NYSE:H) today announced the opening of Hyatt Regency Sochi, the third Hyatt-branded hotel in Russia. The 198-room hotel offers stunning panoramic city and sea views and will cater to business and leisure guests.

Starwood Plans to Open Four Resorts on Hainan Island in Next Five Years

Starwood Hotels & Resorts Worldwide, Inc. (NYSE:HOT) today announced an agreement with Hainan Jianfeng Tourism Development Co., Ltd. to debut China's first W Retreat and the second St. Regis resort on Hainan Island. Scheduled to open in 2019 and 2020, respectively, W Retreat & Spa Sanya - Haitang Bay and The St. Regis Sanya Haitang Bay Resort will both be located at the North Wing of Haitang Bay, one of the most exclusive and sought-after addresses in the area.

Hotel Marketing

How a successful sustainable hotel strategy can lead to more direct bookings

A truly committed sustainability path can provide hotels with wider economical results, as the Vienna's boutique hotel Stadthalle proves. The hotel goes beyond the usual Corporate Social Responsibility practices and thereby generates 65% in direct bookings from its own website and direct phone reservations to the hotel.

Global hotel prices rise for the fifth year in a row

The average price paid for a hotel room around the world rose by 4% during the first six months of 2014, when compared with the same period in 2013, as the overall economic recovery gathered greater momentum, particularly in Europe, and consumers became more confident in raising their travel spending.