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Recent Appleton Articles

Twitter spam followers and Google search implications

  It may feel quite empowering to open Twitter in the morning to find that you are being followed by 20 new people.  More often than not, they are nice looking girls with profile pictures (not eggs) and I wonder why they are following me...

Latest trend for 'buying' followers - Is this really a good idea?

  There has been a lot on the press recently about people and businesses buying followers on Twitter.  Who wouldn't be tempted to have a ready audience for your service or product for less than the price of an evening out? If only it wa...

#Hashtags - Do's and Don'ts

  The hashtag was originally a means through which we could, within electronic communication platforms, identify groups and topics of interest and join in discussions with others interested in the same topic. It started on IRC networks b...

The Value of Video for Search Engine marketing

  Internet marketing makes it possible for smaller organizations and businesses to succeed in a big market at the fraction of the cost of conventional advertising. In contrast to standard advertising and marketing programs, internet marketing...

When you don't know what to tweet about - Eight suggestions for you

  I am often asked by my clients as to what they should be tweeting about, so here are some ideas to keep that Twitter 'Writer's Block' at bay.   Eight ideas for what you can tweet about when you don’t know what to tweet about You...

Hotel Insight

Room 77 grabs $30M investment from Expedia

Hotel metasearch engine Room 77 announced last night that it has closed $30.3 million in Series C financing with participation from a brand new investor Expedia.  The company’s existing investors also participated, including Sutter Hill Ventures, General Catalyst Partners, Concur Technologies, Felicis Ventures as well as Expedia’s founder Rich Barton, former Expedia CEO Erik Blachford and Spencer [...]

Let the online travel fun really begin – Expedia pays $632 million for majority stake in Trivago

Expedia gave the online travel world some exciting news before Christmas, announcing their entry into a definitive agreement to acquire a 61.6% equity position in Trivago for total consideration of €477 million (approximately US$632 million) including €434 million in cash as well as €43 million in Expedia, Inc. common stock. Expedia, Inc. expects the deal to be accretive to adjusted [...]

Hospitality News

New range of Philips Hospitality TVs featuring brand-new OXIGEN feature

TP Vision's announces its new portfolio of Philips hotel TVs. With Philips Studio, Philips EasySuite, Philips MediaSuite and Philips Signature, hoteliers can chose the LED sets that best suit their needs. Screen sizes span between 48cm (19'') and 140cm (55'). The Philips hospitality TV offering suits any room and ambience; from smaller standard rooms up to spacious suites; from budget hostels to design hotels.

Alila Hotels & Resorts To Double Portfolio Over Next Two Years

Leading boutique Asian hotelier Alila Hotels & Resorts will more than double its portfolio of boutique hotels and resorts by 2015, with ambitious plans to add up to 10 new properties in the next two years.

Hotel Marketing

Online hotel bookings experience healthy growth in Q1 2013

The OTA channel saw a 13.7 percent increase in demand in the first quarter while bookings through the Brand.com channel increased by 5.0 percent. Average daily rates in Q1 across all channels grew 4.2 percent compared to last year.

Hotels embracing tiered Internet access pricing

InterContinental Hotels Group's recent decision to make basic Internet access across all brands free to loyalty club members is a game-changer that could hasten development of tiered Internet pricing, according to several hotel industry analysts.